OUGD503: Pressision meeting

This morning we visited Pressision print company in Bramley to discuss our print needs for the Airbnb passport.  Our intentions were to use spot varnish and matte laminate on the ID card (which would also be printed on thicker stock than the rest of the booklet), and embossing of the logo on the front cover.

After speaking to James, we concluded that within our budget it would be difficult to produce this with so many print finishes.  To lower the cost, we spoke about using a gloss laminate on the ID card rather than matte and spot varnish on the borders.  It would also be beneficial to keep the amount of embossing to a minimum as the larger the area, the bigger the die which in turn is more expensive.

We were given the option of printing white on to coloured stock which is possible with their Indigo machine, however we think it would be best to print the colour on to white stock as the Airbnb colour 'Rausch' is specific to the brand, therefore important we have the exact tone.

He also showed us an example of a similar product they had printed; a booklet roughly the same size that we want to produce which was staple bound.  This gave us an idea of the kind of stock that would be suitable, and led us to reach an agreement that for the best result for a low price, we would use debossed, textured stock for the cover (310gsm), and lighter stock for the central pages, dismissing the idea of having the ID page on card.  Kindly he has agreed to do the job on cost rather than charging us for services, which will help us enormously due to our lack of funds.

We left the meeting having decided to using white Colorplan Morocco embossed stock 175gsm, which will then have colour printed entirely on one side for the front and back covers, leaving the logo and text area on the front blank so they appear white against the coloured ink.  We also plan to have the logo on the cover embossed to create an additional tactile effect.  This was spoken about this morning as well, and we noted that a die for the desired embossing would cost about £35.

The gloss lamination will only be possible if the entire side of one page is covered, meaning a page at the back of the booklet will also be gloss laminated as well as the ID card situated nearer the front.  Because of this, we agreed to create an additional page suitable to be gloss laminated, therefore probably of similar importance to the ID page, or with a separate purpose to the inside illustrated spreads.