Deliverables: A word mark and separate logo icon
I asked Anna for some sketches of her writing her name out in her own handwriting so I could get some ideas for the logo. She said she wanted something with flow so I started with script lettering.
After I showed her the initial sketches she directed me to something more block like, sending me images of work I have previously done;
Development;
Using the letters A H S (her initials) I came up with a logo design that would be more suitable for using on square format pages such as instagram and Facebook rather than using a long name logotype which would work on business cards.
My initial design is shown below; it was a rough version as I hadn't heated the letterforms into a defined logo, however I do like that the overlaps are darker giving some texture to the letterforms. Th singular block strokes give reference to printing with objects.
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