Overall I am fairly happy with my submission for this module, but looking back I feel that I could improve all outcomes for the briefs as I have learnt a lot by completing them.
I think my development process is one of my strong points in this module; throughout each brief I have experimented with several different ideas before developing the final one. I am quite happy with my use of colour although in briefs 3 and 4 I feel that I could have been more experimental, even though the greyscale colour scheme I used was most appropriate. My research into topics related to each brief has allowed me to become aware of factors I haven't considered before, such as search engine optimisation and preparing documents for print.
Designing for web was a brief I enjoyed, however I've become aware of the fact that all links and button styles didn't work as well as they could have. If I design a website page again there are a lot of things I would consider from the beginning, user experience being one element I need to improve on. Another weakness in this brief is my lack of knowledge on HTML and CSS, which would be useful to know more about to inform my design, in turn making it easier and more precise for a coding specialist to follow. I've also developed my awareness of augmented design which is something I plan to explore further in my practice.
I feel as though I've learnt a lot from this production brief, especially learning about different print processes and how to reach a solution to a brief within the time frame as well as fitting with the context of the piece. Producing the design process leaflet at the start of the module caused me to give thought to my individual process and in turn, compelled me to continue following this process for the other three briefs. I feel that the research for each brief has broadened my knowledge about each subject area, e.g. leaflet design, logo design, and website design. I have also noticed my ability to use the digital programmes has improved a lot over the course of this module, having had to design the structure of the website on Illustrator and the leaflet on InDesign. It's also made me think about designing for print specifically, considering the bleed marks, folding points and sizing. Another aspect of this brief I appreciate learning about is the integration of design within digital platforms, the variety of interactive design that currently exists and what the opportunities with this are.
With more time I would've liked to experiment with different print finishes, especially in the last brief. Limiting myself to one stock choice hasn't helped me explore the range of outcomes I could have produced, however it has made me realise that to make a print look more professional I should consider a variety of finishes. If I participated in more formal crits I think it would have a positive impact on my designs, as I often look past this if I'm not at a comfortable stage to present my work. In the next module I plan to utilise the knowledge I've acquired over the past few months which will inform my work in the future. I would also like to try and finish the briefs with spare time before the deadline, which would allow me to produce more finalised outcomes as well as taking it a step further and possibly get my work publicised. Another part of the module I would do differently is to contact more professionals and make an attempt to present my logo and branding to the client for feedback.
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