We started this brief by researching why young people don't vote, and came up with several reasons why this is an issue. Different websites and our own views concluded that lack of knowledge, laziness, trust issues, upbringing, and individuality are all contributors to why young people don't get round to voting, or decide not to based on these factors.
One reason we all felt was quite relevant was the lack of knowledge, though we found an app online (Verto) that allows people to answer questions in order to see which party their views fit with the most. We completed this out of interest and found it was fairly helpful, though the website was promoting it more rather than encouraging people to vote.
Existing campaigns and alternative election posters made us think how we could engage with a younger audience and we noticed the typefaces and visuals associated with political advertising, among which Futura was quite common as it is clear and readable. We took this typeface forwards to use in our own outcome as we felt it was suitable for young people to relate to as it's used frequently on designs they are accustomed to.
Our visual research led us to text based posters for Monoprix (supermarket in France) which we thought really captured our attention and was able to give us plenty of information in an interesting way. This inspired us to create a poster that showed young people the views of each of the main parties to compare.
We decided to stick with hand drawn type for the poster to engage with our audience, and we found it works well on the Monoprix posters. This way certain figures and words could be emphasised which would make the poster more visually appealing.
Our final poster shows each parties view on one particular subject - this example is about working and minimum wage, which is something young people have an interest in. Other issues that alternative posters would display include education and housing, trying to encourage young people to think of the bigger picture and their future when deciding who to vote for.
We kept the colour palette in tune with the political colours of each party, and kept our branding (Scope) in black and white to remain unified and unbiased.
http://www.bbc.co.uk/news/election/2015/manifesto-guide
https://verto.vote/#/app/home
http://fontsinuse.com/in/1/industries/54/politics/2
http://www.theguardian.com/society/2015/apr/19/why-young-people-dont-vote-apathy-or-antipathy-election-2015
http://www.economist.com/news/essays/21596796-democracy-was-most-successful-political-idea-20th-century-why-has-it-run-trouble-and-what-can-be-do
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