OUGD503: Video Script

In order to present our response to this brief to the D&AD judges, we are creating a short video which will explain our idea and the process of customers using the passport, consequently explaining all the features of the design.  The brief states that deliverables in video format should be 2 mins maximum, so we aim to create a film with audio to explain our idea succinctly within this amount of time, which I feel is possible if we cut everything unnecessary and try to use this time to explain the idea and catch the judges attention from the beginning, ideally within the first 30 seconds.

After sending off the final document to be printed, we began to put together a rough video script while waiting for the finished results to arrive.

This Is Maurice (Maurice walking into frame and turning) 

Maurice has just signed up to AirBnB (cut to headshot, some movement)

Anyday now Maurice's AirBnB passport will be pushed through his letterbox

(Flash and sound - Photograph goes straight to ID Card)

Maurice's ID card not only displays all the relevant personal details but also shows when he joined our community at airBnB. His personalised AirBnB take pride of place alongside his photo (slow zoom)

Maurices passport includes a pack of stickers displaying his personalised Belo which he created upon sign up. (flicks through passport - show pocket and pulling stickers out - flip back to first spread - hand with stickers leaves frame)

These stickers can be exchanged with both airbnb hosts and fellow travellers. The stickers work in the same way that stamps work in an official passport, but rather than representing a country they represent individuals.

(another hand sticks their sticker on maurices passport - maurice then slides his passport out of view left)

(other hand slides passport in from right and maurice sticks his sticker in)

Every traveller and every host has valuable experiences to share and with the AirBnB passport this is easier to do than ever

(Maurice writes in girls passport - circles something at the end)

The blank pages offer a canvas for notes, doodles and travel tips, all of which can be carried in your pocket for the duration of your journey. (slowly turn every page to see just illustration on blank pages)

as you can see very page of every passport will be completely unique (flick through in reverse (sped up) showing pages filled with notes)

Maurice also has the option of sharing the pages of his passport quickly and easily through our app  by uploading them to his AirBnb profile. (iPhone photo thing)

(nice shots of passport) The AirBnB passport will instil trust, create stronger connections and allow the community to grow. 

(foreground passport on table - background out of focus maurice putting rucksack on)

The Passport is the perfect way for Maurice to document his adventures. 

(Maurice pick up passport, put in pocket and walk away - pan up to sky - airbnb logo and 'belong anywhere' fades in - fade to rausch)

We also developed the story board so that the process of shooting the scenes will be a lot quicker and easier, as well as making sure we mention everything that explains the functions and purpose of the passport.  The storyboard links to the notes we have written in the script, so we just needed to work out which visuals would fit with the audio.

We're going to be collaborating with Rees Newnes who studies Visual Communication at LCA, who is filming and editing the footage with us.